Why Proper Brand Design Is Important

Some people think that traditional branding design is becoming irrelevant in the age of social networking, new media, and the "personal brand." I say that's ridiculous. Of course, I may be biased, being a branding designer myself. But large, corporate brand strategies cost millions of dollars to create, and no CEO would ever spend that much money on something that yielded no results or dividends. via jingoba If you work in-house for a design or advertising agency, or if you've ever had a large freelance client in the corporate world, you know that a lot of work goes into creating those so-called ubiquitous brand presences. Today, we're going to look at why brand design is so important to the success of a business, for the little guys as well as the big players.

Brands Only Appear Irrelevant…

Because companies work so hard to make them ubiquitous. Big brands spend billions in advertising every year to make sure you never forget about them. But trust me, if they stopped doing that, you would see their market share go way down. The truth is that brands are always communicating a message. Whether it's Coca-Cola or Joe's Shoe Store down the street. Branding is about building relationships that the everyday person doesn't even realize have been made. Ever get a jingle stuck in your head from some commercial, or unconsciously gravitate toward a particular brand of some item at the store? That's the power of branding at work. It's up to you and your client to decide on what th [...]