8 Types Of Email Titles That Often Get Ignored

When an e-mail pops up in your inbox, what do you usually do with it? Do you open it, ignore it, or shoot it straight into the "Trash" bin? It depends, right? It depends on what's written in the subject line. See, the subject line tells you, at a glance, whether the sender's message – or, more accurately, the sender's purpose – is worth your attention. As a sender, you can either write the subject line right, or you can do one of the following things, which will definitely get your email pushed aside. Recommended Reading: Send Anonymous Emails: 20 Sites To Keep Your Identity Hidden

1. Get Too "Cutesy"

Example: Bet you won't be able to resist opening this e-mail! Why it doesn't work: It's one thing to be witty. It's another to come across as trying too hard, which is exactly the impression you'll get from the sample e-mail above. When you're in doubt about how to write your subject line, remember this: Clarity trumps cleverness. You can combine both, of course, but that takes some practice. What can work: This e-mail will help you [insert clear benefit for reader here] today

2. Type in ALL CAPS

Example: VERY IMPORTANT E-MAIL Why it doesn't work: Your e-mail may be the most urgent in the history of urgent e-mails, but if your subject line looks like the online equivalent of sho [...]