15 Social Media Tools To Help You Publish At The Right Time

Do a simple Google search and you will find an abundance of infographics and studies telling you the best time to post per social network. Now there's no harm in using these infographics or studies as a guideline but you have to admit that some of these tips may be a bit too general or prone to certain environments or geographical factors. In reality, there are other factors that come into play in determining when is the best time to post and most times, those factors are unique only to your case. In order to determine the best times (and days in some cases) to post on social media, you will need to take note of the following factors: 1. Industry

• What industry you are from and the type of information expected of you
• This will also affect the type of posts (text, photos, videos, links) you should be posting
• Take note of the frequency of your updates as well

2. Social Media Platform

• What social media platforms you are using
• What works best on each platform
• General practices of each social media like hashtagging and social functions e.g. commenting, liking and sharing.

3. Audience

• These will be your followers or fans but they can also be casual browsers
• Cater first to your followers or fans by getting to know them: where are they from, their age group, what do they do and like, and what their online habits are

4. Time

• Once you identify your followers/fans, you'll more or less get the time they are most likely to be online.
• Note the timezones they are in, and their downtimes and off-days.< [...]