5 Brand Engagement Tips For Pinterest

If you think Pinterest is not ideal for business, think again. A few websites predicted that Pinterest may rival Google in search queries thanks to its new features like Guided Search and Rich Pins. A study revealed however, that brands are slow to market on the image-based site and that 70% of brand engagement is generated by the users themselves. This won't do. To better engage with these users, as an online business owner, you should add Pinterest into your social media marketing strategy to further drive traffic to your website. Besides, the more social networks you have, the more exposure you will get. And Pinterest is way up there when it comes to a visually stimulating displays. Recommended Reading: A Brief Guide To Pinterest Marketing To get you started, we have here 5 things you should do to maximize engagement for your brand on Pinterest.

1. Get Pinterest Account Verified

Like on Google+ and Twitter, being verified lets people know that you're actually who you say you are; it lends legitimacy and credibility to what you put up in the account and gives people confidence to take a chance with you and your products. They'll also be more likely to follow and pin your stuff, if it is from your official account. Plus you get full access to Pinterest's business account features as well as a boost in traffic and SEO. To get verified, follow these steps: (1) First go to your profile and under Settings (the top right corner of the page), scroll to the bottom and add your website's URL in the Website field. (2) Click on the Verify Website button next to the field. (3) A new page will appear with instructions. Foll [...]