Designers: Why Writing Your Own Copy Helps

Designers tend to freak out when they hear the word "writing." That's not my job, someone else will get paid to do that – right? Well, not always. Sometimes, the writer is you – or perhaps, if it isn't, it should be. via janaka Dharmasena Writing copy isn't the frightening prospect many designers think it is, and in fact, it can help you to have a broader perspective on your design work. Graphic design is the arrangement of words and images – doesn't it make sense to know at least something about how those words are created? Let's explore some key reasons more designers should be writing their own copy.

The Client Knows Less Than You Think

Most clients are just as puzzled as you are about what the content of their website should be. That's why lorem ipsum text is so popular. If the client knew what to put in that little box, they would have put it there already. They assume they'll just "figure something out" later, or grab some random person from the office to write something quickly. Yes, it's puzzling, but many business owners don't seem to factor in the importance of hiring a professional copywriter. Or, perhaps they do, but they simply can't afford the services of a professional – or at least they don't think they can. Personally, I think that businesses can't afford not to hire a copywriter, since copywriting is so fundamental to t [...]