Friday, August 22, 2014

How To Make Your Content Hard to Replicate

Did you know that the Internet has approximately 3.3 billion indexed pages at the moment–and counting? That translates to a mind-boggling 33 billion links to web content, assuming each page has 10 entries. Let that sink in. If you're a reader, that's way more information than you can consume in a lifetime. If you're an online content creator, that's at least a million times larger than the competition you probably had in mind when you first turned to the Internet to make a living — granted, that figure includes every piece of content on every single niche on Earth, but still… via Ed Gregory That's why, as a content creator, it's no longer enough to be "unique" on the Internet. If that's the case, then adding a single bullet point to someone else's blog post, or adding one more tidbit to someone else's infographic, is all it takes to stand out on the web (because hey, repurposed content is still technically "unique"). No, you must be inimitable. You must:

1. Create Ultimate Guides

Creating an ultimate guide is an almost(!) foolproof way of keeping readers hooked to your content. That's because the word "ultimate" indicates that your guide is a one-stop article on everything your target readers need to know about your topic. That said, you must keep a few caveats in mind when you create this type of content. First, make sure your "ultimate guide" lives up to its promise. That means you can't afford to leave out even a single crucial detail about your topic, lest you end up short-changing your readers. Second, it won't hurt to write more creative headlines once in a while. Third, ultimate guides are great for the most part, but as with anything else, [...]

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