How To Get Your Readers To Market Your Content

For all its conceptual highs, digital marketing is not all about the expert input. In fact, when it comes down to gaining some extra traffic through Google and through social media, user-generated content powers you further and gives you the confidence to take bigger strides (at times, if not always). via Maria Reyes-Mcdavis Getting your content marketing endeavor to follow the right tone is about hitting more than one sweet spot. And facilitating quality user-generated content in the right measure lets you achieve exactly that. Having said that, how do you really bring in the results without having to spend a fortune on ads and contests?

The Emotional Quotient

Are you running a Facebook page for a real estate firm that apparently nobody has heard of? Getting the virality factor on Facebook and gaining followers for a brand no one knows exist is a challenge, particularly when there isn't a large budget attached to achieving that goal. There is however a strategy that banks on touching the emotional cord of customers. A real estate product, for example, can spin around a contest where they ask their followers to share a picture of the favorite corners of their home; best picture wins a prize. For a soft drink brand, a contest revolving around friends can work remarkably well. Irrespective of the brand you are representing, creating campaigns around relevant themes to make an emotional connection can really do the trick. The level of engagement they offer you is unbeatable and you can really leverage this engagement to get more and more heads turn for the page.

Listen to Them

So, you [...]